Resources
Monthly-giving playbooks
Field-tested guides for charities building recurring giving programmes supporters stay with.
What's inside
- Benchmarks
Retention curves that hold
The month-by-month attrition ranges we see across markets, and the two moments that decide them.
- Model
Activation maths
How to size a street or venue programme: teams, activations and realistic weekly acquisition.
- Costing
Cost per acquisition
A simple worksheet for comparing channels honestly, including the true cost of churn.
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